The Marketing and Communications Committee invites you to takeover the SOA Instagram account!  An Instagram takeover is when someone takes over the posting on an Instagram account for a limited time to share content and interact with the account’s audience.

Read over the guidelines below and then sign up for a week that works for you.  These takeovers are intended to promote and share archives throughout the state!

SOA Instagram Takeover Guidelines

• Content should be archives-related about/from Ohio. This includes but is not limited to:
  • University Archives & Special Collections
  • Museum Archives
  • Historical Society Archives
  • Students studying archives
  • Students with Archival Internships 
• Takeovers will happen one work week out of each month (Monday-Friday)
• Posting at least once per day is encouraged but not required
  • Posting includes posts on the page as well as stories. Take advantage of Instagram’s unique features such as polls, questions, and swipe ups to engage with the audience 
  • Examples and ideas for posts include but are not limited to:
    • Introduction of yourself and your repository (include a photo of yourself)
    • Collection highlights
    • Projects you’re working on 
    • Public displays or exhibits 
    • Q&As about your work 
    • Behind the scenes
    • Events your archive might be hosting or involved with 
    • #ThrowbackThursday post highlighting something in the collection that might still be around but in a different form
    • Conclusion or Goodbye Post 
      • Encourage the audience to follow your institution’s account if they have one 
  • Hosts will be given the SOA log-in and can choose to pre-plan their content or post spontaneously 
  • It is recommended to use a mix of media (photos, videos, music if relevant, text)
  • Use hashtags to increase engagement. Include #OhioArchives and #OhioArchivists with every post. Suggestions of other hashtags you may want to use:
    • #ArchivesofInstagram
    • #ArchiveDive
    • #FromTheArchives
    • #OnThisDay
    • #MemoryMonday
    • #TimeCapsuleTuesday
    • #WaybackWednesday
    • #ThrowbackThursday
    • #FlashbackFriday
• Posts can be used to promote engagement with professional accounts, but not personal. 
• Please do not follow accounts or like posts in the feed while logged into the account. 
• Please use the account to like and respond to comments on the posts from your takeover.

Questions? Contact Emily Gainer or Amber Bales, co-chairs Marketing & Communications Committee.

Last Updated on August 23, 2024 by Emily Gainer